Wed. Mar 22nd, 2023
Meta (экс-Facebook) упрощает запуск крипто-рекламы

Companies that have at least one of the 27 licenses and registrations accepted by Meta are able to obtain permission to advertise cryptocurrencies. Meta makes this possible by eliminating the tedious authentication process. From now on, advertisers can easily obtain an official license, ISRObit reports .

New crypto advertising rules

Simply put, Meta is increasing the number of approved licenses from three to 27, which should mean that significantly more companies can now advertise cryptocurrencies .

Previously, companies that wanted to place cryptocurrency ads on Meta services had to apply and provide information about the licenses they own and other relevant data about the company – for example, whether the shares were traded on the stock exchange. But why is Meta changing its cryptocurrency advertising policy?

Where did the change come from?

According to the company, the cryptocurrency landscape “has developed and stabilized in recent years.” In addition, there will now be more government regulations setting clear rules for the industry. As a result, Meta can make its cryptocurrency advertising rules fairer and more transparent.

What does this mean for advertisers

So what is changing is the steps that companies have to go through in order to get permission to run these types of ads: it is enough to have at least one of the 27 licenses and registrations accepted by Meta. A complete list of these licenses can be found on the Meta Policy page.

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By Isrobit