We have locked down a strategic marketing campaign in which Floki branding and messaging will be featured on the virtual perimeter board overlay in the Asia Pacific region (APAC) for the remaining home games of the world’s biggest football club, Real Madrid CF!
This campaign is part of our world domination plan and is expected to introduce Floki to hundreds of millions of Real Madrid fans in the APAC region. APAC includes countries such as China, India, South Korea, Taiwan, Hong Kong, Australia, Singapore and Japan to name a few. This region is crucial to Floki’s growth strategy as well as our plan to be the most known and most used cryptocurrency in the world.
Real Madrid is widely regarded as the world’s biggest football club with an ever-growing total of 69 major trophies to their name, including an unrivaled 14 Champions Leagues titles. Also known as ‘Los Vikingos’, Real Madrid boasts an annual global viewership in the billions and partake in the most-viewed domestic league match in the world — ‘El Classico’. Playing from the historic, soon-to-be revamped Estadio Santiago Bernabéu in the heart of Madrid, Real Madrid has a home to match both their success-filled legacy and future ambitions.
The APAC region is home to 275 million+ Real Madrid fans but we expect our latest marketing campaign to introduce the Floki brand to a lot more people. Real Madrid’s opponents in the upcoming games also boast massive followings that will be exposed to Floki’s messaging. These include major clubs like Atletico Madrid with an estimated 150 million fans and Barcelona with an estimated 290 million fans in the APAC region. This is such a strong level of interest that a whopping 53 million people tune in to the average LaLiga game in this region.
Floki will be visible during all remaining home matches of the 2022/2023 Spanish National Football League (‘La Liga’) and Semi-Final home match of the Spanish National Football Cup (‘Copa del Rey’) vs FC Barcelona.
This activity positions Floki in close proximity to a football team whose player value well exceeds 800 million Euros! Having the likes of Vinicius Junior, Modric and Benzema directly next to Floki logos and key messaging represents a token first and a truly special activation.
Schedule
The full list of home Matches where Floki will be featured includes:
- Atlético Madrid (25 feb)
- FC Barcelona (Copa del Rey 2 March)
- RCD Espanyol (12 March), Real Valladolid (2 April )
- Villarreal (9 April)
- Celta Vigo (23 April )
- Almeria (30 April)
- Getafe (14 May)
- Rayo Vallecano (24 May)
- Athletic Club (4 June)
